I do design focused on the user, going through discovery, using quantitative and qualitative research, building navigation flows and the entire information architecture.

 

I use Figma as a tool to create wireframes, medium / high fidelity prototypes and design systems with a strong focus on visual design, following the best usability practices, heuristics and web and mobile navigation standards.

 

I apply usability tests measuring user interaction with the product and also measuring results using metrics, balancing business and user needs.